Everyone in the startup world talks about your North Star and Magic Moment – but what are they? Why do they matter? And how do you both find your missing piece and use that insight to grow...

Everyone in the startup world talks about your North Star and Magic Moment – but what are they? Why do they matter? And how do you both find your missing piece and use that insight to grow...
Seed fundraising in Europe is exciting and hot – but how do founders tackle seed raises and suceed? Nine Insights into Seed Fundraising in Europe I’ve been building a...
This is the second of a series of three articles on startup pricing strategies. In the previous piece, I raised the notion of a ‘fair’ pricing strategy and the importance making the...
I’m an optimist – despite the horrible politics of the last few years – Trump to Brexit to Orban in Hungry and Putin in Russia – I’m hopeful that the next decade will be a great one! As the saying...
You don’t need anyone to tell you that your revenues depend on digital marketing. Nor do you need reminding that ecommerce sales have (more or less) doubled and virtual sales meetings have replaced...
Why building trust is your ‘go to’ test for emerging safely… Quick take away: if you have only 10 seconds — the secret to firstly survive and then thrive in a time of crisis is to build trust —...
If it takes 30 days to change a habit, 6 weeks of lockdown will change society, work and our economy forever — so what will it be like in The New Normal? If you take just one thing, then choose this...
Welcome to the last of three in-depth blogs on startup pricing strategy. If this is the third article you are reading…. thanks & well done! (If you missed the previous ones, they are here;...
Please stop spamming – just Network! So say many of the forums that you’ll find on fast developing social media sites like LinkedIn. Initially, this looks sensible – but look under...
Is the development of the internet entering a new 3rd phase? I think so. And curiously, this phase is driven by credit and business needs not technical developments. In the first phase – pre...
We’ve changed the way we shop and buy since the coronavirus lockdown — in part or in full- so how does selling respond? The shift from problem solving to ‘problem finding’ is a trend that was...
We have a problem. Too many exciting startups get stuck in the ‘growth gap’ and struggle to expand rapidly. From one nation’s cohort of 2019 ‘best in class’ startups, a year later, only one of those...
The question occupying all media folk is 'will content sell online?' To which there is not yet a satisfactory answer. Why? I suggest that the question itself is nonsense and hence the...
What stands out when fundraising in a time of crisis is that the behaviour and mindset of the startup or scaleup founder is more important than ever and especially critical to sourcing investment...
Actually, spoiler alert – I already have an answer… and they are: Engagement, Engagement and Engagement! Engagement for your users (well, we know about that), but also, engagement with...