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Category - Marketing Strategy

What makes a startup successful
  • Founders
  • Growth Hacking
  • Marketing Strategy
  • Startup
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What Makes a Successful Startup?

4 weeks ago
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Let’s ask – What makes a Successful Startup? Answer: Data focus (not ‘tech’ focus) Let me explain… If we follow the startup and business media we can fall into the trap...

5 Growth Hacking Insights
  • Founders
  • Marketing Strategy
  • Startup

Five Growth Hacking Insights – Neil Lewis, Media Modo

7 months ago
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As we saw in my last article – 9 Insights into Seed Fundraising in Europe, we saw that what matters is that your team build traction with users and (if possible) customers. Hence, in this...

Pricing strategy is like Cooking
  • Marketing Strategy
  • Pricing Strategy
  • Startup
  • Strategy

Is Your Startup Pricing Strategy Right?

11 months ago
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Getting your startup pricing strategy right is like cooking – it is neither a science driven by numbers and data, nor is it an art based purely on instinct and ‘inner feelings’; it...

Dynamic Pandemic and Special Pricing
  • Founders
  • Marketing Strategy
  • Pricing Strategy
  • Startup

How to use Dynamic, Pandemic or Special Startup Pricing Strategies?

11 months ago
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This is the second of a series of three articles on startup pricing strategies. In the previous piece, I raised the notion of a ‘fair’ pricing strategy and the importance making the...

How price determines your startup value
  • Coaching
  • Founders
  • Marketing Strategy
  • Pricing Strategy

How your pricing strategy values your startup!?

11 months ago
1 Comment

Welcome to the last of three in-depth blogs on startup pricing strategy. If this is the third article you are reading…. thanks & well done! (If you missed the previous ones, they are here;...

  • Coaching
  • Founders
  • Marketing Strategy
  • Startup
  • The Breakthrough Business Model Canvas

New Revenue in the New Normal World – 12 Steps to Success

2 years ago

You don’t need anyone to tell you that your revenues depend on digital marketing. Nor do you need reminding that ecommerce sales have (more or less) doubled and virtual sales meetings have replaced...

  • Founders
  • Marketing Strategy
  • Scaleup
  • Startup
  • Strategy

Community – the future source of (nearly) all your sales and influence

2 years ago

Coronavirus has reinforced how connected we are to everyone else, and this thread now weaves through nearly everything we do to build our startups…and community. Hence, community building lies at the...

  • Founders
  • Marketing Strategy
  • Strategy

How to Get your Business Development Right in a Time of Crisis

2 years ago

Building new channels of leads and sales is expensive in terms of time and/ or resource — so, is now the right time to make the investment for your startup? And if so, how do you do it? In this...

  • Marketing Strategy
  • Scaleup
  • Startup

The eCommerce Future of Digital Marketing Post Lockdown

2 years ago

Digital marketing, and in particular, digital advertising is holding up surprisingly well in the coronavirus induced recession. In this article we take a deep dive into why that is the case and the...

  • Founders
  • Marketing Strategy
  • Scaleup
  • Startup
  • Strategy

Get Revenue

2 years ago

Revenue is the new growth! So hack revenue – not growth! VCs have been talking about ‘profit’ since We/ WeWork’s IPO fell apart in summer 2019, but we’re now hearing the...

  • Founders
  • Marketing Strategy
  • Scaleup
  • Startup
  • Strategy

Successful Selling and Marketing in a Time of Coronavirus

2 years ago

We’ve changed the way we shop and buy since the coronavirus lockdown — in part or in full- so how does selling respond? The shift from problem solving to ‘problem finding’ is a trend that was...

  • Marketing Strategy
  • Scaleup
  • Startup
  • Strategy

How to Save Your Scaleup

2 years ago

Don’t cut costs — be more radical if your market has suddenly stopped. 12 years ago, I was running a international scaleup as our market got wiped out by the credit crunch. Today, many high growth...

  • Coaching
  • Founders
  • Leadership
  • Marketing Strategy

7 Steps to Achieving an Effective Turn Around

3 years ago
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1. Step back into Startup Mode Everything is now a fast moving experiment let go of control – ask instead for data and base all decisions on that data instead of custom or perceived wisdom move...

  • Marketing Strategy
  • Strategy

Looking for a New Post #GDPR Marketing Strategy?

4 years ago
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1. Instead of building an email list of prospects – build a Facebook Group instead? 2. Focus your email lists of your existing / renewing / repeating clients rather than people ‘getting...

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