This is the second of a series of three articles on startup pricing strategies. In the previous piece, I raised the notion of a ‘fair’ pricing strategy and the importance making the...
Welcome to the last of three in-depth blogs on startup pricing strategy. If this is the third article you are reading…. thanks & well done! (If you missed the previous ones, they are here;...
Startup leaders need to be optimistic, forward looking and full of hope. That much goes without saying. But how do you do optimism when times are tough, people are hurting out of loneliness and...
Do you recall the days when the £ sterling was strong and the € euro was weak and on the verge of collapse? And what changed? Well, it was July 2012 when Mario Draghi – the Euro’s ECB...
I have conversations with founders on a daily basis whose persistence and resilience is awe inspiring. However, all startup founder paths to success follow similar patterns – where the...
Actually, spoiler alert – I already have an answer… and they are: Engagement, Engagement and Engagement! Engagement for your users (well, we know about that), but also, engagement with...
How should resilient startup leaders and founders plan their summer break in 2020? Imagine, we’re back in January 2020, Christmas is done and you are sitting down to plan your summer trip! The...
You don’t need anyone to tell you that your revenues depend on digital marketing. Nor do you need reminding that ecommerce sales have (more or less) doubled and virtual sales meetings have replaced...
Coronavirus has reinforced how connected we are to everyone else, and this thread now weaves through nearly everything we do to build our startups…and community. Hence, community building lies at the...
Building new channels of leads and sales is expensive in terms of time and/ or resource — so, is now the right time to make the investment for your startup? And if so, how do you do it? In this...
Revenue is the new growth! So hack revenue – not growth! VCs have been talking about ‘profit’ since We/ WeWork’s IPO fell apart in summer 2019, but we’re now hearing the...
Why building trust is your ‘go to’ test for emerging safely… Quick take away: if you have only 10 seconds — the secret to firstly survive and then thrive in a time of crisis is to build trust —...
We’ve changed the way we shop and buy since the coronavirus lockdown — in part or in full- so how does selling respond? The shift from problem solving to ‘problem finding’ is a trend that was...
How do you build teams when everyone works from home? How do you manage / control complex projects with distributed teams? Different people will face different challenges working from home, how do...
I’m an optimist – despite the horrible politics of the last few years – Trump to Brexit to Orban in Hungry and Putin in Russia – I’m hopeful that the next decade will be a great one! As the saying...
1. Step back into Startup Mode Everything is now a fast moving experiment let go of control – ask instead for data and base all decisions on that data instead of custom or perceived wisdom move...
Are you ready to scaleup your startup? Here I’m sharing 11 great coaching questions that our clients have used to transition from the startup to the scaleup phase and speed up and smooth out...
What next? Yes, the ‘back to school’ season is upon us and whilst we remember those butterflies in the stomach, this is also a good time for many of us to seek to reconnect with our...
If you are running a startup or scaleup, check out the video above… We’ve worked with new and growing businesses to help them achieve lift-off and magnify growth but also at key points of...