Are You Wasting Your Digital Marketing

Although not perfect evidence, this report on the growth of digital advertising reveals something very important.

Unless you are operating in a unique niche, then unless you are focused on Google (organic and paid search) and Facebook (social media) then you are wasting your time and money.

As Nick Brisbourne correctly infers, ad based revenue models for start-ups are failing as google and facebook gain dominance at the expense of not just traditional media but all other forms of digital media too.

And, the experience of 6 to 8 search engines shrinking to one dominant model (google) is a great example of what we can expect in social media too.

It may not have happened yet, but expect Facebook to be the one and only social media channel – unless, of course, you are a highly specialist niche.